Technology

What jobs will generative Al replace?

What to know about how this technology may affect future careers. In discussions about the rise in AI-generated content, one prevailing question looms above all other: Will this technology threaten to put me out of work? According to computer technology company IBM, generative AI is any artificial intelligence that creates new pieces of media based on user input. These pieces of artificially generated media include text, images, videos, audio recordings, or even lines of software code.  What generative AI, or gen AI for short, lacks in real creativity, it makes up for in its ability to remember massive amounts of images, videos, sounds, and writing. This period of a generative AI consuming existing media is known as “training.” Training allows generative AI programs to make new creations that are heavily inspired by everything the AI has seen before.   For instance, if someone were to tell Midjourney, an independent research lab, to create a realistic-looking picture of a horse, that AI would draw upon the countless photos of horses it has seen in the past to make a new image that should more or less resemble a horse. All generative AI programs go through training in order to give appropriate responses to user requests.  Generative AI has the frightening potential to produce high-quality media, but it has limitations in fully replacing human artists. Even so, many may wonder about the impact of generative AI, particularly on creative industries. AI journalism: can robots replace reporters?  For better or worse, AI-generated news is not something that awaits us in the near future—, it is already here. In 2023, NewsGuard reported that it found 49 websites filled with articles that seemed AI-generated. These websites were published in seven different languages: English, Chinese, Czech, French, Portuguese, Tagalog, and Thai.   Though these websites churn out dozens to hundreds of articles a day with AI, many of them promoted false narratives or even made up stories entirely on their own. Additionally, they had what NewsGuard referred to as “hallmarks of artificial intelligence,” such as bland language and repetitive phrases. Many of these websites were littered with advertisements as a way of making easy money.  For this reason, media analyst Mauricio Cabrera told Poynter that the future of newspapers and magazines will see them making less content overall to focus on quality instead. In the same article, technology leader Ben Werdmuller echoed the same concept, saying newsrooms that treat AI as a way to cut costs will drown themselves in a sea of similarly mass-produced and equally dull publications. Werdmuller also advised newsrooms against sticking to traditional search engine optimization and social media tactics for the same reason: to avoid blending in with AI-produced copies.  AI’s limitations in journalism carry over into other fields of media as well. Artists worried about competition from machines should remember to focus on quality over quantity.  AI artists: why AI art looks so real … until it doesn’t  Just like with news reporting, generative AI has started to become a reality in the art world. In March of 2024, an official Batman comic published by DC Comics was criticized for supposedly using AI-generated imagery. Lego met similar criticism over some of their recent advertisements.  In both cases, critics pointed out unusual mistakes in the artworks, like unnecessary details that a human artist would not add. For instance, in the Batman comic, there is a megaphone sticking out of a horse for no apparent reason. Likewise, the seemingly intricate trees seen in the background of a Lego ad are, on closer inspection, not only growing their branches at odd angles but also fusinge with streetlights.  AI art has come a long way, but many of its creations are filled with odd design choices. Even when users give the AI a very detailed prompt that avoids graphical glitches—or perhaps manually edit the generated photos to remove any mistakes—there are still some things AI cannot draw properly.  Hands are infamously hard for generative AI to draw properly. This is—unlike human artists—AI has no real understanding of what a hand actually is.   Because AI illustrates our appendages, such as hands, using a bunch of randomly gathered images for inspiration, it does not understand how a hand would realistically look when holding something, clenching a fist, pointing or doing any other complex action. This also applies to animal body parts. While AI can generate a hyper-realistic photo of, say, an octopus, it has no clue how many tentacles an octopus has or what exactly they would look like.  The uncanny valley is one of AI’s biggest obstacles. It’s the reason why so many AI-generated images of people look fake. The uncanny valley comes from an evolutionary response that developed as a way of avoiding contagious diseases because a seriously ill or dead person looks almost like a normal person who is “off” in some way. Humans are really good at recognizing each other based on instinctive knowledge of a person’s features. AI’s inability to accurately depict body parts like hands, teeth, and eyes falls into this uncanny valley because people are way better at recognizing these features than we realize. For artists wanting to stay in business alongside AI generators, it may be worthwhile to get good at drawing body parts that machines struggle with.  AI music: will human singers still be relevant?  Unfortunately, things don’t look so optimistic for human musicians in the wake of generative AI. Seventy-five per cent of producers believe they might eventually be replaced by AI music generators, as reported by MusicRadar. However, only 17.3 per cent of those interviewed claimed to hold a negative opinion of AI in the music industry. How audiences react to AI will make or break the success of AI music generators since they cannot thrive without public support.   In the worst-case scenario, where robots have near-perfect accuracy and become mainstream, there’s still hope that these very tools can be used to enhance human music instead of replacing it entirely. Musicians can benefit from using AI to automate

Best ways to advertise a small business online 

Promoting your business doesn’t have to be difficult with these online tools at your fingertips. Advertising is now easier than ever, thanks to social media and search engines, which are teeming with both obvious and subtle commercials. However, this can also make for an oversaturated market, so smart businesspeople aim for certain types of advertisements that maximize customer engagement for as little cost as possible.    An introduction to digital commercials  Any prospective business needs to consider the likely costs of advertising. Hopefully, some of these stats help.   Small businesses’ average advertising cost for using Google Ads is between $9,000 and $10,000 monthly. Given that 70 to 80 per cent of users ignore sponsored search results, a search engine marketing (SEM) approach is arguably the best since it has the advantages of sponsored content without overly relying on it.    By 2026, it is expected that businesses will increase their annual social media budgets by 11.76 per cent. This shows a rising interest in using these platforms to attract potential new customers. However, there are ways to engage people on social media without spending much more money.   On X (formerly Twitter), 77 per cent of users appreciate a brand more when it responds to their tweets, but typically expect a response within four hours of their tweet going live. Businesses usually take as long as 10 hours to post a response. Thus, as long as it can be done in a manner that best represents the company, it may be worthwhile to build the habit of quickly writing positive responses to customers online.   Cheap ways to advertise in person and offline  Meaningful engagement that doesn’t feel like just business to potential shoppers is one way to make a brand stick inside customers’ heads. Other ways include customer loyalty rewards programs to lock in long-time clients, giveaways or promotions to get new people interested, and even sponsoring a beloved local event.  Hosting events in the local community is also a great way for business owners to get involved in the local area, meet customers face-to-face, and get creative with how they promote their products. However, this strategy requires a good understanding of one’s audience. For example, someone targeting customers who work 9-5 jobs should not plan an event in the middle of a work week.  Press coverage is a great form of free publicity. Its only downside is that reporters need something newsworthy to run a story. Business development should ideally tie into something relevant to the larger world, such as launching a new product that fights against global warming. Knowing how to write a press release is crucial in getting journalists to accept a business story.   Two takeaways for anyone writing a press release: keep it short and put the lede (the most interesting or eye-catching part of a story) at the top. To avoid over-promotion, smart business owners should only reach out to reporters sparingly, that is, when they have a good lede so that their updates appear more important.   Search engine optimization and buying Google results  While advertisements may be shown to at least a few people outside the target audience, good search results can often be exactly what a customer is looking for. Businesses can increase the probability that their name will show up at the top of search results on websites like Google by paying for a specific type of advertisement or using other methods.   For instance, search engine optimization (SEO) is the art of using titles, hashtags, keywords and other forms of content to increase the likelihood of a search engine choosing to display someone’s product. Shoppers use various online platforms to look for products, the most prominent being Amazon and Google, followed by YouTube, Facebook, X and TikTok.  Pay-per-click (PPC) ads are sponsored search results, which can be distinguished from normal search results by a little logo or text box identifying them as ads. Mileage with PPCs may vary. Half of all users cannot distinguish paid search results from organic ones, while 51 per cent of Gen Z uses ad blockers. Besides possible effectiveness, the cost may be a worthwhile factor, with small businesses using PPC ads on Google paying between $100 to $10,000 a month.   The combination of SEO and PPC is known as Search Engine Marketing. This is arguably the best method for increasing traffic to an online shop since it uses paid search results while helping a brand naturally reach more consumers without the potential turnoff of only doing so through ads. 

Enhancing your small business with Adobe Creative Cloud

From marketing to social media, this software offers tools to help further any business. The Adobe Creative Cloud is a handy tool for furthering your career. The software and applications can be used for many jobs and industries, such as social media, marketing and design. No matter what stage you are at in your career, Adobe Creative Cloud can be an essential tool. It can be especially useful to understand if you are an owner of a small business. Apps in the Adobe Creative Cloud can drastically improve the quality of your work and draw new people towards your business. There are many tools with different purposes available with the Adobe Creative Cloud. Here is how some of these applications can help enhance your small business. Photoshop + Lightroom Photoshop is one of the staples of the Adobe Creative Cloud and has a wide range of ways it can be used. You can use Photoshop to edit, alter, or modify different images and visual aspects and if you are comfortable working with the tool, it will greatly improve the quality of your small business. If you run a restaurant or food business, you can use Photoshop to create to market the food options available or adjust some images on your menu or catalogue. Lightroom is also another tool you could use along with Photoshop to improve the quality of your images. You could use Lightroom to further enhance any pictures you take by touching up and modifying details in a photo to make it stand out. Lightroom helps you remove flaws, add effects to images, and edit individual aspects of an image for in-depth editing capability. For example, in a food business, you can use Lightroom to make specific parts of a dish stand out like the main part from the sides or clean the image up by removing some imperfections from the picture. Learning how to work with both Photoshop and Lightroom can help improve the quality of your visuals and the implementation of images in your business. InDesign If you want to create advertisements and market your business, Adobe InDesign is the tool for you. InDesign is useful in creating posters, brochures or flyers. You can combine images with text seamlessly and ,use a specific layout while keeping everything organized. InDesign is great for expanding your brand and business image by helping you create a specific look and marketing direction you want. You can create informative content that will supplement your business and provide more background on what you offer.  Audition If you run a social media account or are looking into doing audio content or podcasting, learning how to use Adobe Audition would be helpful. Audition is used to work on audio content, allowing users to mix, edit or add effects to their audio. There are many ways the Adobe Audition can be used to help the content you make for your small business. If you are doing voiceover for a tutorial video or other video content related to your business, you can edit and refine that voiceover audio in Audition. You can also adjust the audio levels to ensure you are heard well and edit the audio to remove pauses or mistakes. For podcasts or short audio episodes, you can add in sound effects to engage the viewer or transition better from point to point with the use of fades and transitioning smoothly between audio clips. Adobe Audition is crucial to understand if you want to find another way to engage with your audience and create new content.  Premiere Pro If you ever want to add video content to your small business, having some knowledge of Premiere Pro will improve its delivery of our small business. Premiere Pro is a video editing software tool available with the Adobe Creative Cloud, and it has many features. You can cut, trim, or layer different video clips together and add text or graphics to the video as well. You can also edit audio on Premiere Pro and even record voiceovers or audio directly on the software to add to your videos. If you want to create short videos for your small business’ social media, you can do all of that on Premiere Pro. You can add your video clips to the timeline and edit them with the available tools. When you’re done with your editing, Premiere Pro has export presets that make it easy for you to optimize your videos for different platforms and the quality and dimensions on those platforms.   After Effects If you understand how to use Premiere Pro, you can use Adobe After Effects to further enhance your video content. This tool offers users better and more specific video editing tools. You can get movie-like edits and effects with After Effects, which can transform your videos into professional-level content. After Effects is used for motion graphics and animations to elevate your content and add another layer to your work. You can do things such as track individual elements in a video or remove specific content from a video clip. If you want to make better transitions or add unique titles or text in your videos, you can do that with After Effects as well. Apart from video content, After Effects can also be used on static images and logos to bring life to them. You can make your business’s logos or images more unique by editing them in After Effects and adding different animations. Subscriptions and cost Adobe offers users multiple packages and subscription options covering different areas and needs. But, if you want access to all the Creative Cloud apps, there are a few pricing points to consider. Four subscription options are available: Individual, Business, Students & Teachers and Schools & Universities. The Business and Schools & Universities options are meant for users who are part of an organization or enterprise. The Individual plan costs $78.99/month or $863.88/year. If you have a student email address, it will cost $25.99/month or $352.42/year. Learning how to

Online courses you can take to improve your digital skills 

Improving your digital literacy doesn’t have to be hard, with access to learning right at your fingertips. With the increasing usage of and reliance on technological devices, knowing your way around the digital space is important, and even knowledge of basic information can make a difference.   Digital literacy can help you move up in your career by building upon the skills you already have or teaching you new abilities in different areas.   Almost every industry requires at least some knowledge of computers and digital skills. Improving these skills can help you in fields such as business, digital marketing or cybersecurity.   As long as you have a reliable computer and internet connection, it doesn’t take much to acquire digital skills. Learning is as easy as enrolling in an online course and completing your tasks without the need to commute anywhere.   Here are some websites and online courses you can enrol in that can help you improve and grow your digital skills.   Coursera  Coursera is an online learning program that offers various online courses across the world. They work with universities, organizations and companies to deliver online lessons, degrees and certifications to users.   Some of the course subjects available on Coursera include business, physical science, engineering and social sciences.   In addition to all the subjects offered, you can learn digital tools such as the Microsoft Office suite, programming, social media, and computer science.   If you’re interested in learning about web development, you could take this beginner course offered by the University of Leeds as an introduction to web development to get you started.   There are various course levels on offer, from beginner, intermediate, advanced and mixed, allowing people at different stages to learn at their own pace and comfort level.   Users are given a seven-day free trial to start, after which they must pay $67 per month to continue taking an individual course. You could also pay for Coursera Plus, which costs $80 per month or around $545 annually. These subscriptions give users access to over 7,000 courses and professional certificates.   Skillshare  Skillshare essentially is what its name entails. It’s a platform where professionals and experienced instructors share their skills and knowledge with users through video-based lessons. Users can enrol in an online class, watch video lessons and create projects. Skillshare is more geared towards the creative side of digital learning, with many lessons on graphic design, social media, video creation, and others. If you ever want to learn more about YouTube and how to be more successful on the platform, you should check out the lesson taught by Marques Brownlee, a tech YouTuber with over 19 million subscribers.   Skillshare costs $10.75 monthly or $129 a year for the individual premium plan that gives users unlimited access to over 35,000 classes. You will get a one-month free trial to start before getting billed after that month is finished, unless you cancel before then.   LinkedIn Learning  LinkedIn offers online courses for people to advance their careers through LinkedIn Learning — a perk of being a LinkedIn Premium subscriber. Many of the courses are taught in video form, with much of the content broken up into separate videos.   LinkedIn Premium costs around $50 a month. If you’re willing to pay that amount, you’ll have access to over 21,000 courses on a wide range of subjects, including marketing, data analysis, and engineering. There are even lessons that give you advice on how to listen to customers or get what you want in your career. If you want to improve your digital skills and your basic knowledge of computers and software, you could take this beginner-level course on working with computers. You can learn many things through LinkedIn Learning courses and improve your skills on a wide range of topics. Just browse through the course offerings and find out what suits you at this stage.   Udemy, Inc.   According to their website, Udemy is an online learning and teaching marketplace with over 220,000 courses and 70 million students across the world. There is plenty of content and different subjects available with Udemy, including courses on IT and software, design, and photography and video.   If you’re interested in learning about the Adobe Creative Suite, there is a course that will teach you more about Photoshop, Illustrator, Adobe XD and InDesign. Similarly, you could learn to get better with other software, such as this course on Microsoft Excel.   While Udemy offers many courses compared to other websites, not all of them are available within a singular subscription like other online learning sites.   Udemy’s personal plan for individuals will cost you $25.83 a month, giving you access to a curated list of over 11,000 courses. Some of the courses you’re interested in might not be available to you within your subscription, and for the most part, you’ll have to pay separately for a course you’re interested in.  

In the know about SEO

Knowing SEO basics is essential for increasing your web traffic and visibility. Search engine optimization (SEO) can be a very effective marketing tool for any business. In fact, according to Terakeet, SEO can help reduce the cost of advertising and obtaining new customers by 87.41 per cent. This strategy can be useful for small businesses that do not have the funding for other marketing options.  With so many terms and concepts to learn, researching this topic can be overwhelming at first. However, simply understanding the fundamentals can make it easier for you to get your website out there.  Keep reading to learn more about the basics of SEO and how it can benefit any small business.    SEO  SEO is the process of improving a website to increase its visibility on search engines. Every time a person inputs a search into a search engine, a series of results pop up on multiple pages. The goal with SEO is to get a website as high up on the first page as possible. Higher visibility means a website will be seen by more people — more potential customers for a business.     SEO can also help businesses boost brand awareness, which refers to the target audience’s familiarity with a particular brand. The more people see a business’s website through effective SEO, the more likely they will recognize the brand and become customers.    According to the Digital Marketing Institute, there are three key components of SEO, all of which are types of optimizations: technical, on-page and off-page. Technical optimization refers to SEO in ways that are behind the scenes, such as submitting a sitemap to Google. On-page optimization means ensuring that a site’s content is relevant to what users are looking for, using keywords throughout a website to help increase visibility. Off-page optimization involves increasing a site’s visibility through activities outside the site itself. This is mostly done by setting up high-quality backlinks to build up and maintain a site’s reputation.    Backlinks  A backlink, also called an external link, is a link to your website posted on another site. Backlinks not only improve a site’s reach, but they also increase the site’s reputation. With backlinks, quality always beats quantity. A few high-quality backlinks are far better than a handful of low-quality ones.   For the best possible quality, a backlink must be natural, meaning site owners should voluntarily choose to place a link to your website on theirs. If search engine algorithms detect that a site owner was paid or manipulated in some way into including a backlink, then the link is considered poor in quality. An effective backlink must also be reputable, meaning the site it came from should be in good public standing. If a backlink does not come from a reputable source, users cannot trust your site to be reputable either. Finally, a backlink should be relevant to a site’s domain and the page where the link is found. For example, if the website of an artist’s portfolio is featured on a business blog that covers local artists, the backlink will have page relevancy (since the specific blog post is about art). It will not, however, top domain relevancy (since the website as a whole is about business). Both page and domain relevancy are required for a quality backlink.   SERP  When a user inputs a search query into Google, the results are known as search engine results pages (SERPs). Google’s SERPs show both paid and organic results. Paid placements are more or less given to the highest bidder, and these are often not the focus for small businesses. Instead, small businesses should aim to be seen among organic results. These placements are “earned” as they are determined to be the most relevant to a given search based on Google’s algorithm.   Obtaining higher organic placements among SERPs largely involves the use of keywords throughout a website. Keywords are any terms added to a website to improve the site’s visibility. Keywords and phrases help Google’s algorithm determine which sites best match any given search. Ranking higher with certain keywords allows users to see your website more easily. The process of researching keywords requires quite a bit of work and often much trial and error, so make sure to keep your site updated with the most effective keywords.   EEAT  Google uses the EEAT system to determine the relevancy of a site to any given search. The acronym was originally only EAT, which stood for expertise, authoritativeness and trustworthiness — qualities needed to ensure a site’s relevancy. In December 2022, Google added a second ‘E’ to the acronym for ‘experience.’ According to Google, a user may want information on a product or place from someone who has used or visited it. In other words, someone with firsthand experience. Thus, the EEAT system is now used.  Websites should demonstrate EEAT to increase visibility on search engines. The Stanford Persuasive Technology Lab provides 10 guidelines for building and maintaining a site’s credibility, such as these:  Effective SEO can greatly benefit any business by improving its online visibility to grow its customer base. However, keep in mind that this is only an introduction to SEO. Each topic discussed here can easily be explained in more depth, and there are several other topics to explore. Continue to learn more about how SEO can help your business thrive.  

SSL certification: how to secure your website

Protecting your website from cyberattacks is crucial for your business and data.  Businesses almost always improve after developing a website that is safe against cyberattacks. Even if the website owner is safe from being hacked, unsafe web pages can cause serious problems for unlucky visitors or turn away savvy shoppers who avoid signs that they are at online risk.   The dangers of an insecure website  Regardless of a website’s purpose, no one wants their domain to be a place where visitors get viruses and other computer ailments. An insecure website is also undesirable because it scares away potential customers who worry about their security.   The biggest risks with visiting unsafe websites are personal devices getting infected with malware — such as computer viruses — or sensitive information, like login credentials and financial records, getting stolen by a malicious third party. Secure websites are also harder for criminals to build fake copies of (a type of scam known as phishing).   There are several signs that consumers may look for when determining if a website is safe or not. For example, websites with a privacy policy should use clear language on how user data is protected and let users opt out of data collection. Pop-up advertisements, a lack of contact information about the site’s owners, and critical reviews left by site users can also drive away traffic.   Getting SSL certification  Secure Sockets Layer (SSL) certification is the best to secure a website. SSL-secured websites have “https,” with a little padlock icon next to it, at the start of their hyperlinks, which communicate to visitors that they can safely enter personal data, such as financial information, on the site. Website owners can get SSL certification in various ways. Different types of certification are available depending on the owners’ exact needs. According to CIRA, a company that manages the “.ca” domain space used for many Canadian websites, there are three ways to validate SSL certification.   Domain Validation is the first type of SSL certification. It confirms that the owner of a domain was in control of their website at the time they were given SSL certification. Secondly, Organization Validation approves of one’s website but also states that the organization exists in the public registrar. Finally, there is the Extended Validation Certificate (EV). EV assures users that a legal entity oversees the services they use on a given website. CIRA recommends that e-commerce or data processing websites get an EV certificate, while personal websites are fine with simply being Domain Validated. However, the organization also states that each level of validation is equally secure, and only changes how much trust a secure website displays. For people unable to afford SSL certification, some organizations issue it for free, such as letsencrypt.org. In addition, most website builders should issue SSL certification, though third-party companies also offer this service. Regardless of who is issuing it, there are a few things website owners should keep in mind when applying for SSL certification.   Eligible websites must have a Whois record, an Internet listing that gives technical information about websites based on their HTML address. Whois records can be found with this Whois Lookup tool, using websites’ full HTML addresses (usually the organization’s name followed by something like .org or .com). Someone looking for SSL certification also needs to know the IP address of their website, which can be found using tools like IPVoid by similarly entering the domain name/HTML address and then looking at the number that pops up.   CyberSecure Canada is also a certification program run by the federal government that is designed to help small and medium-sized businesses. Unfortunately, this service has been criticized for giving out very few certifications over the years, meaning it may not be a viable option for many.   SSL certification sounds complicated, but it’s vital for protecting your website.  Making sure your website is secure is a continual process. While cyberattacks can still happen no matter how careful you are, these steps can help keep you and the people visiting your website safe. 

Cryptocurrency 101: What you need to know about the controversial currency

Cryptocurrency (crypto) is one of the more controversial financial experiments of the 21st century. Its supporters note its potentially strong return on investment and its adherence to utopian philosophies, while its skeptics believe it’s a dangerous investment with no use in the real world. Since its mainstream adoption, the cryptocurrency market has been volatile and routinely gone through boom-and-bust cycles. Right now, it has a low valuation after the market crashed in 2022 and continued to receive blows through 2023. Some of these setbacks include the closure of two major crypto-friendly banks earlier this year and mass layoffs at Binance, crypto’s largest exchange platform, amid regulatory probes. However, the market has shown signs of bouncing back due to global macroeconomic situations and cooling rates of inflation. If you’re still scratching your head at what exactly crypto is, why it’s controversial, where it’s heading and if it’s still a solid investment, we have the answers for you. What is crypto, anyway? Most of us have heard of crypto, but its inner workings can seem confusing. An article published by Britannica Money defines cryptocurrencies as digital assets that use a technology known as the blockchain to record, verify and execute transactions. Crypto differs from conventional money. Fiat currency is the main form of currency in today’s world. Fiat currency is legal tender, backed, controlled and printed by a nation’s government, which contrasts with crypto, which seeks to create a decentralized currency free of control from any authority. Much of the confusion surrounding crypto is related to the blockchain concept. According to Investopedia, a blockchain is a shared database that records every crypto transaction permanently. It functions broadly like a public ledger or permanent record-keeping system that logs all crypto transactions. Anyone can view a blockchain, theoretically making crypto a decentralized, freely controlled currency. To purchase a cryptocurrency for either exchange or investment, an individual must spend legal tender, such as the Canadian dollar, to place a cryptocurrency in what is known as a wallet. What are the controversies? Crypto is not without its share of critics. Business magnate and billionaire Warren Buffett called Bitcoin, the first cryptocurrency, “probably rat poison squared.” To Buffett, a critical problem with crypto is that it is speculative and not backed by anything with real-world value. This is echoed in a report by the investment firm Starkiller Capital, explaining that crypto has no intrinsic value and investments rely solely on market fluctuations to earn profit. Beyond finances, some of the criticism concerns the blockchain itself. According to some sources, blockchains can have major security vulnerabilities because they are irreversible, and any cybercrime is irreversible and permanent. Besides blockchain security concerns, the currency is particularly vulnerable to other cybercrime, including ransomware attacks, issues with crypto wallet security and scams. In the first half of 2023, crypto-related cybercrime amounted to $600 million in direct loss to crypto users. Cryptocurrency has also been criticized for its environmental impact. PC Magazine reported that a single Bitcoin transaction emits nearly 1090 kg of carbon dioxide, creates roughly 290 grams of electronic waste and uses about 2,290 kWh of electrical energy. That is the equivalent carbon footprint of more than 180,000 hours of YouTube videos, the e-waste of more than one iPhone and the electrical energy used by an average US household in about 80 days. In other words, cryptocurrency transactions emit more fossil fuels and use more electricity than some countries do in an entire year. An uncertain future? Experts are divided on the future of cryptocurrency. Some believe that recent events signal the collapse of the crypto market, while others believe the low period is a sign of crypto’s regular boom-and-bust cycle. Although prominent cryptocurrencies such as Bitcoin have rebounded as much as 83 per cent in 2023, countries like China are beginning to ban crypto outright. Other authorities are simply calling for stricter regulatory oversight.  If cryptocurrency is here to stay, there are some challenges it needs to overcome. Proponents may call these growing pains, but critics call them fundamental flaws. Aside from the ongoing debate, if crypto continues to grow, these currencies must adapt to further regulatory oversight, better security hygiene and a lower environmental footprint. Whether or not it’s still a solid investment is also open for debate. Christopher Liew, a CFA charterholder and financial writer, recommends investing in crypto only if you have extra money you’re comfortable potentially losing. Crypto is an unpredictable and volatile market that offers high rewards but entails high risk. Ultimately, it’s best to choose an investment you feel confident and comfortable with instead of just going with the newest and trendiest thing. After all, who knows what the market will be like in the next month, week, day or even the next minute.

Big business speeds with small business charm: how to automate your small business

Sometimes running a business can seem like a chore. Between tasks like bookkeeping, invoicing, customer service, marketing and advertising, owners and managers can spend most of their time on administrative duties. These administrative duties eat up a lot of time and money for business owners. This time could be spent serving clients or on business development initiatives. One solution to these problems is integrating automation into business operations. Automation simplifies tasks by using tools to accomplish them automatically rather than manually. Read ahead to learn about some of the strategies, benefits and considerations of automating a business. Accelerate accounting duties While bookkeepers can help reduce errors and streamline operations, they can be expensive. Hiring a part-time self-employed bookkeeper can cost as much as $20-50  per hour. Depending on the business size, the operational budget may not support this expense. One solution is to take the DIY approach using a small level of automation. One option is to utilize free financial statement spreadsheets available online. This can work for new small businesses, especially for ventures with little cash flow. Investing $20-40 per month for accounting software could be worth it for businesses looking for something requiring less labour. The features vary depending on the software, but most include invoicing, expense tracking, payment processing and other common low-level accounting tasks. For businesses that have employees and wish to automate payroll, there are payroll add-on plans for most accounting software choices. Alternatively, separate payroll software options can range in price from C$30-200. Streamline social media management Social media is an essential tool for modern businesses. According to an article published by Sprout Social,  55 per cent of consumers discover new brands through social media. Additionally, it was reported that eight per cent of consumers are more willing to buy from a company after a positive social media experience with them. However, social media can also be a time sink. HubSpot reported that 43 per cent of small businesses spend more than six hours per week on social media marketing. Additionally, one third of CEOs, owners and proprietors reportedly want to spend less effort on social media-related tasks. Some top challenges of social media management include finding time for social media, creating meaningful content and tracking the progress of social media management. Businesses can run a more efficient platform by automating some social media tasks. Though social media is hard to automate completely, some time-intensive tasks can be automated or assisted by automation. These tasks include scheduling social posts, consolidating platforms into a single webpage, automatically curating content and providing analytics. Businesses can expect to pay between $0-250 for these services. Social media can be fully automated by using chatbots. However, there might be better branding choices for many businesses than integrating these tools with social media. Depending on the business owners’ technical skills, it may also not be feasible. This is because creating chatbots requires know-how of computer programming, which are skills that may be out of reach for some. Snappy and speedy customer service HubSpot reported that 90  per cent of consumers rate receiving an immediate response when asking a customer service question as important or very important.    A fast turn-around time for customer service is important. However, most small businesses don’t have a 24/7 customer service department capable of handling every support ticket.     Automating customer service responses is one solution to increase response turn-around times for small businesses. One option for automation includes chatbots, computer software that automatically generates a response to human inputs. According to Forbes, premium options range in price from free to thousands of dollars. For a DIY approach, it is possible to build a chatbot from scratch and integrate it into websites, social media platforms and chatroom software. There are more accessible paid options available starting at $52 per year. For the tech-savvy, building a chatbot without using paid software is also possible. Automated email responses and phone messaging services are two other ways to incorporate automation into a business’s customer service approach. Although automation can help support a business in many ways, it won’t be able to take away all job tasks completely. Running a business is a lot of work and always will be. However, with automation, it is possible to redirect that energy into doing what you love rather than spending time on administrative duties.

Can the key to a successful business be video games?

Canada is no stranger to video games. The country is home to 16.4 million gamers playing an average of almost eight hours per week. For many, video games are a way to unwind from a stressful day or fill time during a hectic commute. For others, however, video games have become a tool for growing their businesses. Many organizations have found ways to incorporate video games into their operations, including using revenue-generation simulators and training tools as learning resources for employees. Some companies are even supplying workers with video games to increase productivity. Read ahead to learn how organizations are improving their businesses’ operational performance with video games. Business Simulators A business simulator is a video game that simulates running a business. The mechanics usually involve a high degree of resource management, requiring users to run a virtual business while earning as much profit as possible. In these simulators, failing results in the player being punished. Sometimes, if a player fails a scenario, they must redo it, allowing them to learn from their mistakes. Other times, the simulator gently nudges the player into an ongoing learning process. For example, if they spend too much money on an idea, it may not generate a large profit, but they will not fail the simulation. This approach can gamify earning money by employing positive reinforcement in the learning process. In an article published on LinkedIn, Will Sawney, head of marketing at The Conexus Group, explains writes that he uses the 1999 game Roller Coaster Tycoon as a business simulator to learn about various business components, including profits and losses, staff management, long-term strategic planning and crisis management. Training tools Some companies also use video games for training purposes. In an article published by Training Magazine in 2020, Dan Martin, a long-time digital marketer, explained that incorporating video games at work can help increase learning retention and productivity. Martin also said he believes that video games offer a more engaging training format, as opposed to training videos which workers may perceive as boring. Spark City, Walmart’s video game training program, is one example of an interactive and engaging training resource. In 2019, the company rolled out this application to teach department managers and supervisors about key business variables, including price changes and customer interaction strategies. Research also supports the philosophy of using video games as training tools. According to a study by the University of North Texas, workers who used video games in their training had better motivation, engagement, performance, and retention. Though not a substitute for hands-on, real-world training, companies can successfully use video games to support their overall training goals. Embrace video games as recreation Instead of viewing video games as business simulators or training tools, some companies embrace them as recreational activities. One sector where this is common is the tech space. Work Life reports that some companies actively encourage their employees to play video games with their co-workers in the middle of the day, believing that it increases productivity and morale. Research supports these claims. A 2018 study by Brigham Young University found that newly formed teams were 20 per cent more productive when playing 45 minutes of video games when compared to more traditional team-building exercises. Despite the benefits, some companies and leaders are unsure about integrating video games into the workplace. Workopolis reports that some leaders view game rooms as “a relic of the Dot Com era.” Additionally, the article explains that in some environments, video game rooms end up acting as a symbol of a forward-thinking company rather than a room that employees actually use. They’re not for everyone Although many businesses successfully use video games in their ventures, it may not be feasible for every organization. In workplaces where a casual, collaborative environment is essential to their culture, video games may be a perfect addition. However, video games may not be an appropriate addition for companies with a more formal, independent business model. Either way, video games can be used for more than just relaxing. They are also a tool for businesses to grow and develop new skills.

AI art apocalypse: how AI is transforming art

We are living in a generation where technology is rapidly changing. In many ways, technology makes life more efficient. For instance, sharing photos or talking to friends across the globe is a lot easier, thanks to common digital tools. The evolution of technology has made people more connected and digitally literate. However, other aspects of technology pose a threat — especially to the workforce. Artificial intelligence (AI) digital languages like ChatGPT can perform human-like tasks, such as rewording, correcting and identifying errors in written work. This has led to job insecurity in various industries, including service, banking and marketing. Other AI digital languages, such as DeepAI, DeepDream and OpenAI’s DALL-E 2, also affect local artists because they can manipulate and create visual art. AI can process large amounts of information quicker than humans. It can rapidly generate art from text prompts without human creativity and imagination. AI technology can create art without the elements that make artists want to produce art. “My art speaks a lot about our lives. It is imaginative, whimsical and has a strong sense of story-telling,” Michele Taras, an Orangeville-based painter, said. “I love being an artist because it allows me to share my concepts and ideas with the rest of the world.” Similarly, Karen Darling, a local painter in Brampton, Ont., feels that self-expression is a significant part of being an artist. “I love the freedom to express myself through painting and the creative experimentation my process allows for,” Darling explained. One of the major ways AI is negatively impacting artists is through scraping. Scraping is when AI forms artistic images from texts by stealing from artists that put their art through AI. This can happen to artists that make their images available on the internet. Even worse, AI does not give credit to artists it scrapes from. The result is plagiarized art that can look very similar to other artworks made by hard-working artists. Darling said she believes there is potentially a huge problem with AI’s ability to take and use images from artists on the internet without their consent or giving credit. “There are copyright laws in place, but so far, they have not been tested against this new technology, and I wonder if artists would even be able to have any real power as individuals,” Darling said. Taras added that AI algorithms need more transparency and communication as they form their art. “Ethically and business-wise, you should always have permission from the original creator and compensate them as both parties agree,” Taras said. “I feel that countries should work together to protect the intellectual and artistic work of individuals.” Although artists producing digital art are primarily at risk from AI, artists from different fields are also affected. Because AI provides advanced speed, accuracy and convenience, it can change how viewers appreciate art altogether. “Will we become so used to seeing AI-generated art that we become unable to differentiate between it and art created by humans… or stop caring about the differences?” Darling asked. “Will the work of artists still be considered valuable in the face of easily obtainable AI-generated imagery?” While AI continues to rapidly produce art, local artists can still create tangible artworks that exist outside of a computer screen. Taras explained that AI art is still digital files. This makes them seen by art collectors as less permanent than works on canvas created by hand. After all, individual brush strokes on a canvas are texturally different. They are also evidence of the hard work and time local artists put into their work. “A painting on the wall with all the attributes of the medium used will be easily distinguishable from an AI-created printed image. And I hope that people will still appreciate and want the individuality, soul and story that the artist brings to the work,” Darling added. On the bright side, digital tools other than AI certainly help procedures inherent to local art businesses. These tools demonstrate how technology makes us interconnected. “I have clients from Europe, the Middle East and the U.S. that have bought my art because they have seen it on Instagram or Facebook,” Taras said. “Without these tools, it would be harder for people abroad to know about my work.” There are also opportunities where devices can aid the artistic process rather than hinder it. For instance, Darling regularly uses her iPad and iPhone to review her work. “I use [my iPad] in multiple stages of my painting process to try out different compositions or colour combinations before I even think about using paint. I use my iPhone to check my composition decisions while I’m painting,” Darling said. Furthermore, part of the evolution of technology is to merge with art, and part of the evolution of art is to merge with technology. However, consumers still need to be ethically minded about what artwork they purchase. This is particularly important when technology goes too far and attempts to invade the creativity and individuality inherent in producing and sharing art. Society needs both art and technology to thrive. As the future of art and technology evolves and merges, they will continue to affect the communities and environments around us. While AI’s emergence in the art world is confusing, there are some things AI can’t replicate. After all, you can’t train AI to be human and have individual experiences — and that is where great art comes from.