Lifestyle

Pros and cons of working for a small business 

When imagining a small business, it is easy to just picture a startup with no resources and a team with no experience. It can feel risky joining a company like this since their success, and thus your level of job security, is not guaranteed.   However, small businesses are common and carry more merit than you might initially think. In Canada, a small business is defined as having between one and 99 paid employees. Many of these businesses might not truly be as small as expected.   According to the Government of Canada, there were 1.22 million businesses in Canada in 2022. Ninety-eight per cent of these were small businesses, most of which were concentrated in Ontario and Quebec. With such a variety of small businesses across the country, carefully consider the pros and cons of joining a small business before discounting them for being “unknown.”  PROS  Benefits  Contrary to what some might believe, small businesses do offer various benefits to their employees. In fact, Canadian small businesses are required to offer certain benefits, such as Workers Compensation Insurance (WCI), the Canada Pension Plan (CPP) and Employment Insurance (EI).   Small businesses are also required to provide their employees with legislated leaves. This includes statutory holidays as well as various leaves, such as vacation, sick and parental leaves.   Outside of these benefits, around 72 per cent of Canadian small businesses choose to compensate their employees with additional benefit packages.   Flexibility  Small businesses may have less traditional work environments, meaning they may be more willing to provide alternative work arrangements, such as work-from-home or hybrid work models, and flexible scheduling accommodations. Smaller businesses might be more understanding when it comes to important scheduling changes on the employee’s end, granting them peace of mind.    Growth opportunities  In a bigger company, it can be easier for your work to become lost among hundreds of other employees and various levels of management. However, in small businesses, you often have the opportunity to take on more responsibilities sooner. You are also more likely to get recognized for good performance since there are fewer levels of management. Being able to showcase your skills directly to leadership and more easily build workplace relationships might make it easier for you to work up the ranks in a shorter amount of time. To take on more responsibility, you might try out various roles within a small business, as departments are small and usually overlap. Job security  Small businesses can provide a higher level of job security than larger corporations to some degree. Larger companies with hundreds of employees may go through periods of high turnover. The possibility of being seen as dispensable is higher, especially in lower-ranking positions.   On the other hand, an individual’s role within a small business is much more vital. A small business may only have one accountant or marketing specialist, so these employees become much more crucial to the business’s success and day-to-day operations. Even lower-ranking roles are more important to a small business than to a larger corporation. CONS  Lower compensation  While many small businesses choose to offer additional benefits on top of the mandatory ones, numerous others simply do not have the resources necessary to provide employees with the same compensation as bigger corporations, suggesting a lower salary, fewer vacation and sick days, or less competitive health insurance.   More responsibilities   While experiencing other roles and overlapping departments can be a good thing, it can sometimes also become overwhelming. Having to take on more responsibilities than your job title suggests can make it harder to focus on what you were hired for in the first place.   This can also make it more difficult to specialize within a small business, as you may be required to perform various tasks outside of your original expectations.  Job security   Many small businesses struggle to maintain themselves long-term. Depending on the small business you work for, you might find yourself out of a job if the business as a whole does not succeed. This becomes more likely the smaller a business is, and this uncertainty can be difficult to deal with at times.  There are several pros and cons to working for small businesses, and some pros, like taking on more responsibility, can even be cons at the same time. Make sure to research adequately so that you are informed of the benefits and risks of being a small business employee.   

Are Brand Name Products Worth It? 

Brand names refer to any company, manufacturer or provider of a given product. Usually, brand names refer to leading or popular brands, not generic brands that are cheaper and often seen as lower quality.   But is this true? Are generic products really inferior to leading brands? Generic drugs may cost up to 85 per cent less according to the American Food and Drug Association, even though they are “bio-equivalent” to their branded counterparts, meaning the two share the same active ingredient and effects.   Generic companies essentially borrow the recipe that a drug’s original inventor spent money researching, with a trade-off being that generic companies must wait until the patent lifts before they can manufacture someone else’s drug. Pharmaceutical companies get exclusive patents over newly discovered drugs for a certain period, meaning generic companies cannot compete in selling them right away.   Additionally, generic companies often compete with each other, meaning they lower prices to get as many customers as possible.   Generic drugs are held to the same rigorous standards as brand name drugs to legally be considered a suitable replacement for them. For instance, generic ibuprofen must pass the same tests as a brand name like Advil to be allowed on the market. Therefore, at a chemical level, generic drugs function the same as brand-name products despite being significantly cheaper.   Differences in product appearance, however, can induce a placebo or nocebo effect—a person’s belief about how strong a medication is impacts the way their body responds to it.   Knowing the chemical names of products is not only useful when looking for the best value medicines, but also when shopping for cleaning products. For instance, Arm and Hammer Soda Wash is just made of sodium carbonate (not sodium bicarbonate which is baking soda). Sodium carbonate—also known as ash sods—on its own is far cheaper than this brand product, though chemically it does the same thing when it comes to cleaning.   Floors and tiles do not need a specially bought cleaning solution to be wiped down, since using as low as 25 per cent vinegar diluted in water to a half-and-half solution of the two liquids is a cheaper way of clearing up grime. Mixing warm water with a few drops of dish soap is another inexpensive cleaning hack.   In some cases, brand names are desirable, as in the case of window cleaners where generic brands are more likely to leave stains. Other times, the efficacy of a product is determined on a case-by-case basis. For example, Tide is considered the best laundry detergent, but for lighter loads, a cheaper product gets the job done just as well.   When it comes to clothes, the differences between brands that have off-label clothing are becoming less noticeable. Even though famous clothing brands have the reputation of being high quality, they can still churn out mediocre products while generic clothes are often made out of comfortable and durable material. Going cheap with one’s clothes does not have many practical downsides. People who want social recognition by wearing fancy clothing brands can search for duplicates, or “dupes.” Dupes are cheaper clothes sold as expensive items from companies like Louis Vuitton. Some vendors openly sell dupes, allowing people to gain the prestige of wearing high-class clothing for a fraction of the cost.  

An intro guide to Canadian taxes 

Taxes are an inevitable part of life in Canada. With distinct laws and regulations for different types of taxation, paying taxes is sometimes confusing and overwhelming. Keep reading to learn a little bit about different taxes in Canada to avoid undue stress.   What are taxes?  Taxes are mandatory payments that individuals or businesses make to the Canadian government. These payments support governmental programs and services such as education and health care. Tax payments also contribute towards social programs like employment insurance (EI) and the Canada Pension Plan (CPP).   In Canada, all three levels of government — federal, provincial or territorial and municipal (local) — collect taxes.   Income tax  Individuals and businesses are required to pay taxes based on their annual income. During tax season, usually sometime within the first four months of every year, Canadians determine how much they owe on an income tax and benefit return. By completing the return, they can also receive federal and provincial or territorial benefits and credits.  Tax credits help to reduce the amount of income tax owed. Some reduce tax to zero while others can be refunded to the individual. There are several tax credits available to claim based on specific requirements. For example, the Canada Child Benefit (CCB) is a monthly payment for eligible families with children under 18 years old. There is also the GST/HST credit, which is a quarterly payment for individuals or families with lower incomes.   The process of filing a tax return can vary based on an individual’s residency status in Canada. There are those living in Canada permanently (like Canadian residents), those leaving Canada temporarily or permanently (e.g., those working abroad), and those living in Canada temporarily (e.g., international students).  Sales tax  There are three kinds of sales tax in Canada. First is the goods and services tax (GST), a federal tax added to most goods and services purchased in Canada. Second is the provincial sales tax (PST), an extra tax paid in certain provinces. Third is the harmonized sales tax (HST), active in certain provinces where GST and PST are combined.   The current tax rates are as follows:  PST is currently seven per cent in B.C. and Manitoba, 9.975 per cent in Quebec. and six per cent in Saskatchewan. In other provinces and territories that do not use HST, the PST is currently at zero per cent.   Property tax  Municipal governments determine property tax rates based on the value of land and buildings. Property tax is generally paid annually, but rules may vary across municipalities. For example, some charge monthly or biannual payments.   In 2022, property tax rates were 0.67 per cent in Toronto and 0.28 per cent in Vancouver. This means that for a home valued at $500,000, an individual would pay $3,350 in property taxes in Toronto and $1,400 in Vancouver.   Rates may change annually based on each municipality’s discretion. As of 2024, Toronto’s property tax rate has risen to 0.72 per cent while Vancouver’s remains at 0.28 per cent.   Customs duties or tariffs  Duty is a tariff charged on certain goods imported to Canada. Rates depend on what the product is, where it is coming from, and how much it costs. Most imported goods are also subject to sales tax. More information on duties and rates for all types of goods imported to Canada can be found in the Canadian Customs Tariff.  The Canadian Border Services Agency has provided a tool to calculate duty and tax estimates. This tool only applies to goods imported to Canada for personal use.      Health services tax  A portion of the money collected from income tax funds health care services. Rates vary per province or territory. The annual tax rate based on personal income is known as a premium. In Ontario, those with an income of $20,000 or less have a $0 premium, while those with an income of more than $200,600 have a $900 premium.    While they are sometimes frustrating, taxes are an integral part of Canada’s economy as they help fund important services. Remember that taxes are mandatory payments that cannot be avoided. Failing to pay taxes accordingly can lead to fines or other punishments, so make sure to stay on top of all necessary payments.   

The rise of remote work

More people are choosing to work from home, but it has its ups and downs. The COVID-19 pandemic saw a wave of workers globally transitioning to working remotely from the safety of their homes. This massive shift initially came with the expectation that workers would return to the office once the situation was under control and the level of danger had decreased. However, while most COVID-19 safety protocols have now been removed, remote work continues to be a popular option for workers in Canada. A 2024 report published by Statistics Canada found that the percentage of Canadians working from home jumped from approximately 7 per cent before the pandemic to 40 per cent by April 2020. By November 2023, around 20 per cent of Canadians were working from home — a significant decrease from its peak at the pandemic’s beginning, but still a huge leap overall. For many employees, remote work offers substantial advantages over working in person. Lisa S., a virtual customer service representative who works remotely from her home in Burlington, Ont., notes that switching to remote work has positively impacted her work-life balance. “Not having to commute to the office is a lifesaver,” Lisa says. “It used to take me nearly two hours on the bus to work. Now, my 9-5 starts at nine and ends at five. That means I have more time for my personal life, and it also means I have more energy during working hours, so it’s great for both me and my employer.” Remote work also offers more freedom of location for employees. For people who work in person, choosing a residence close to their workplace is often a top priority. Those who work remotely can instead focus on finding a home that meets their personal needs and goals, such as being close to family members or good schools. Amy C., a remote worker in Vaughan, Ont., shares, I move around a lot, so I love that my job doesn’t tie me down to one place. I also had to move to another province for a bit to take care of a sick family member, and I don’t know what I would have done if I’d had to try to find a new job, too.” While there are many benefits to remote work, it does have some drawbacks as well. In particular, the lack of in-person contact with other employees can sometimes make communication difficult. However, employees have already begun to adapt to these obstacles. As many people continue to work from home, workers will continue to become better equipped to handle any unique challenges that remote work presents. The option to work remotely not only allows workers more personal freedom but also makes workplaces more accessible and inclusive for those who face additional barriers in commuting to work or working in person. People work best when their personal needs are met, so a future where Canadians can choose to work remotely, in person or in a hybrid format, according to what best suits them individually, would improve the Ontario workforce.

Creating and selling handmade decor

A small business owner shares her experience overcoming challenges and launching her successful decor shop. For many artists, starting a business and making a living off your creative works is the ultimate dream. Transforming fantasies into a practical business model can be difficult and daunting, but there are lots of creators who have achieved incredible success after taking the leap. Emily, the owner of Fandom Decor, a small business based in Ontario, creates and sells decor pieces themed around books and other media. Since launching Fandom Decor in 2020, Emily’s business has skyrocketed in popularity, gaining thousands of followers on Instagram and regularly selling out of products. In addition to her 3D decor pieces, such as reading trackers, Emily recently introduced acrylic signs into the lineup. Though the journey to success hasn’t always been easy, Emily says she loves running her business and that it’s well worth it to put in the work since she loves what she does and is passionate about the products she creates. “Just the whole process from laser to finished product when making new designs is so much fun,” she says. She added that she loves interacting with customers and talking to them about both her products and their interests, and one of the highlights of her experience is “responding to comments and seeing all the reactions when I launch a new design.” Today, social media is a huge factor for small businesses. Emily noted that maintaining an active social media presence has been a major contributor to the success of Fandom Decor. “Pretty much all of my marketing and advertising is on Instagram,” she explained. “It’s just a great way to post and share my products, as well as interact with the book community. Plus, my follower growth and engagement directly correlates to restock and launch success.” Another key to her success has been establishing a consistent routine for creating and distributing physical products to avoid becoming stressed and overwhelmed. She has a typical weekly schedule of cutting the designs out with the laser on Sundays and Mondays, painting them on Tuesdays and Wednesdays, assembling everything on Thursdays and Fridays, and packing orders on Saturdays so they can be sent out on the following Monday. “Figuring out this routine has been a great way to help me still enjoy what I do but keep myself disciplined and on schedule,” she says..” The biggest challenge Emily has faced in her career is imposter syndrome. “I wouldn’t even say I’ve overcome it yet, and frankly, I don’t think I ever will. With so many other creators and businesses, it’s very easy to start thinking you’re not good enough. Plus, with the added pressure of my success and, honestly, my paycheque being based on how well something is received on social media, it adds a lot of pressure and stress. This can very easily turn into self- doubt and thinking you’re not good enough.” However, while impostor syndrome tends to be an ongoing struggle, Emily noted that there have been challenges that she has managed to overcome over the years, such as getting the perfect paint finish with white paint. “That was a big pain near the beginning when I would have paint cracking, and now, thankfully, I don’t.” Trying new products and techniques and going through the process of trial and error can be time-consuming, but it pays off in the end through enhanced quality and efficiency. Starting and running a small business is far from simple, but that certainly doesn’t mean it’s not an achievable goal for those willing to put in the work. Emily shared that she hopes that other aspiring creators are encouraged by the success of Fandom Decor and feel inspired to start selling their own work. “I never thought when I started this business in 2020 that by 2024, it would be my full-time job. Constantly seeing how much love and support I get from my followers blows me away,” she stated. “I have big hopes and dreams for my shop, and I’m slowly seeing them come to life, which is such an incredible thing.”

Dressed to impress: The fundamentals of dressing for work

Dress codes are an important part of ensuring employees uphold company standards. Businesses enforce different dress codes, often with company-specific variations, and navigating these different forms of attire can be confusing. Read ahead to learn about the most common dress codes and some tips to style a perfect, work-appropriate outfit. Business formal Business formal attire is considered the highest dress code standard for professional business settings. This dress code establishes a certain level of professionalism and reflects a company’s values. The basics of business formal attire include suits and skirts, modest outfits, neutral colours (like black, beige or navy blue) and a clean, well-kept appearance. Suits A two-piece suit consists of a jacket and pants or a skirt of the same material. Some suits also include pieces like a matching vest.  Tops Buttoned shirts and blouses are essential to business formal attire and easily coordinate with suits or other jackets, pants and skirts. In most cases, shirts should be accompanied by a tie. Blazers are individual jackets with no matching bottoms and can be paired with appropriate tops and bottoms to create a more customized look than a fully matching suit. Bottoms Dress pants are individual pants with no matching suit jacket. Like blazers, these can be matched with other suit elements or used to incorporate different colours for a contrasting look. When wearing skirts, they should be at least knee-length in most cases. Footwear Any dress shoe is acceptable but should be closed-toe and typically made of leather or faux leather. When wearing pants, try matching the shoe colour to the belt colour for a more polished look. Flats or heels are also acceptable for business formal attire, but heels should be no more than two inches. Business casual As the name suggests, business casual attire is more casual than business formal. Business casual allows for a more relaxed feel while still maintaining a level of professionalism. Aspects of formal wear, like modest outfits and neutral colours, still apply to business casual dress. Tops Dress shirts and blouses are still good options for business casual attire. Ties are often unnecessary but are typically still acceptable, especially if they are patterned for a more casual look. Other tops like sweaters, cardigans and turtlenecks offer a good balance between formal and casual. Jackets like blazers are appropriate but often not required for business casual attire. Bottoms There is more flexibility with business casual-appropriate pants compared to formal attire. Dress pants are still acceptable, but khakis, corduroys and some jeans are also good options. When choosing jeans, ensure they are still clean-looking and simple. A darker colour is advisable, and jeans should not be distressed or have patterns or other designs. Skirts shouldn’t touch the floor or be too short to function properly. A hemline at or slightly above the knee is advisable.  Footwear As with formal attire, shoes should be closed-toe for business casual. Shoes should still lean more toward formal, so sneakers and casual sandals aren’t advisable. Dress shoes, flats, loafers, heels and ankle-length boots are all appropriate options.      Casual Casual attire is not as casual as some may think and is not the same as streetwear, so a level of professionalism should still be maintained. Tops Any top acceptable for business casual will also work for casual attire. These include dress shirts, blouses, sweaters and turtlenecks. Shirts can have basic patterning, and casual attire sometimes allows t-shirts and sleeveless tops depending on company-specific policies. Outerwear like cardigans and light jackets are good options for casual attire, while hooded or zip-up sweaters are considered too informal for professional work environments. Bottoms Many styles of pants are acceptable for casual attire, including chinos, khakis, corduroys and jeans. Shorts and skirts are also appropriate but must be a suitable length as defined by the workplace.  Footwear Most closed-toed shoes are suitable for casual attire, like dress shoes, flats, heels or loafers. Sometimes, sneakers are acceptable, but they should be neutral in colour and not too flashy. Keep in mind that dress codes vary between businesses, so it is always best to check company policies to ensure your attire complies with corporate expectations. When in doubt, look to your coworkers to see how they dress. If this is not an option, lean more towards formal attire to be safe. You can also speak to someone from the human resources department who will have insight into these company policies. It’s important to follow the dress code outlined by your workplace but don’t be afraid to incorporate elements of your personality into your outfits when appropriate. You deserve to walk into work feeling comfortable, confident, and, most importantly, like yourself.    

No-cringe networking

Networking is an essential part of the business world. Studies have shown that networking improves job prospects, helps boost perceived value and increases access to industry information. If networking is important, why do so many people avoid it? According to Lizzie Sutton, a social media coordinator working for a Toronto-based tech company, there could be many reasons. “People think it’s awkward, or they don’t want to put themselves out there,” Sutton explained. “I think many people in our generation are pretty shy.” Read ahead to learn how to network authentically, get out of your comfort zone and form real connections, all without being pushy. Socialize authentically “You shouldn’t just be meeting people because you have an agenda,” Sutton said. She explained that meeting people solely to establish a new contact is not generally socially acceptable. Instead, it’s better to be authentic. An article published on LinkedIn by Adam Q., director of the networking company EventHuddle, echoes the need for sincerity in the business world. He explained that while pushy sales techniques have advantages, discreet sales techniques lead to better long-term value, much like networking. Additionally, discreet sales tactics help with building better trust and relationships. Sutton said she believes that it is important to be yourself while networking. If you are introverted, don’t force yourself to be outgoing and bubbly. People will notice the lack of sincerity, as authenticity is one of the key pillars of building trust. Sutton wants to remind readers that you won’t click with everyone—and that’s okay. Just focus on being authentic and don’t force connections that feel unnatural. Don’t attend networking events To Sutton, there is a difference between attending networking events and networking while attending events. In her experience, networking events tend to be about making connections solely for personal gain. In contrast, networking at events you’re already attending makes the experience more organic. This is why Sutton said it might be better for someone to attend events relevant to their interests or profession. A recent ImpactED study found that 80 per cent of university students who participated in meetup events felt more connected to others. Additionally, 72 per cent of participants reported an increase in friendships.  “That’s all networking is—making friends and connections,” Sutton said. She recommends attending events you’re interested in. This will allow you to form genuine connections that could lead to professional growth naturally. Leverage social media presence  “We’re all on social media, let’s be real,” Sutton said. She explained that the important part of social media is not which platforms to use specifically but how to use them. For example, if someone doesn’t like making videos, TikTok may not be the right choice, even though there are one billion monthly active users. Since many social media platforms exist, it’s important to consider your goals. Sutton said she prefers to use at least two social media platforms. She explained that using at least one account as a professional landing page, such as a website or a LinkedIn profile, is strategic. This approach also allows you to dedicate a second social media account to expressing yourself. There are major advantages to having a strong social media presence beyond socializing. To Sutton, one of the main benefits is intentionally leaving a positive digital footprint, as HR professionals often investigate a prospective employee’s social media footprint as part of a background check. Beyond job-seeking, having a positive digital footprint is also essential in other aspects of business. A digital footprint is an online representation of a brand and business. Sutton explained that anybody can search for anything online. This means reflecting a positive digital image of yourself and your business is crucial. Keep an open mind When networking, it is crucial to keep an open mind to any opportunities that may come from it. These opportunities could include new job prospects, mentorships, partnerships and friendships. The important part is to remain authentic to yourself while being willing to step outside your comfort zone. Now that you know how to network the cringe-free, non-pushy way, get out there and make new connections!

Bossy bias: why are female leaders viewed as aggressive?

Assertiveness is considered a core communication skill in the workplace. It enables individuals to express their opinions while respecting other perspectives. It can lead to improved confidence, efficient collaboration and increased respect for management teams. Additionally, it can help generate new opportunities, such as promotions, as assertiveness is a key characteristic of a successful leader. But for women, assertiveness can be perceived not as a marker of success but rather aggression. Women who are assertive in the workplace often face backlash from their colleagues. A research synthesis of 71 studies found that female leaders are belittled more than their male counterparts for assertive behaviour. This research also showed that coworkers particularly criticize women for direct verbal forms of assertiveness. Instead of being viewed as assertive, employees perceive female leaders as aggressive or bossy. However, when a man exhibits the same behaviour, colleagues view this as direct. Subeda Sheekhnur, a Toronto-based HR professional, has seen this resistance to women being assertive in her previous workplaces. She explained that many female leaders were perceived negatively by their subordinates. Despite the female leaders always fulfilling deadlines and making reasonable requests, their teams often belittled them. Sometimes this belittlement would escalate to bullying and harassment, with female leaders being called derogatory names. Sheekhnur often found that this behaviour came from male subordinates. There is research that supports her observations. One study found that male employees are more likely to leave their position when female bosses are appointed. Sheekhnur elaborated that workplaces characterize female leaders as mean or aggressive when trying to direct their teams. However, employees view men in leadership roles who purposely behave aggressively as “bosses.” “A woman will just be trying to tell her team what to do and hold them accountable, but they’ll end up being called names and insulted,” she explained. “Or they’re ignored, and the work doesn’t end up being done.” There could be negative effects if a team isn’t completing their work because they don’t respect their female leader. Research has found that leaders often attribute women failing to achieve professional goals to a lack of self-confidence. If a female leader isn’t meeting company goals, executives may believe she lacks the confidence for any further promotions. Sheekhnur said she believes it is essential for leadership teams to implement a workplace culture that empowers women to be assertive. Her current workplace provides training segments focused on promoting diversity and inclusion. Additionally, they incorporate these beliefs in their hiring processes and have an even number of male and female executives. When she compares this role to her previous jobs, she can see the transformative power of inclusive workplace cultures. “There are differences between workplaces that have meaningful conversations and those that don’t,” Sheekhnur said. “I think that’s why women are more comfortable here being assertive because they’re empowered to take on new challenges, new roles and new projects.” She explained that her work also provides learning and training programs. She said these programs allow employees to gain more knowledge and skills. Her work also has employee resource groups (ERGs). ERGs are employee-led groups that aim to cultivate a diverse, inclusive workplace. They provide support and career development opportunities to participants. Sheekhnur also views ERGs as an outlet for employees to share experiences. She finds that sharing perspectives can help individuals deal with harassment, discrimination and bullying. Sheekhnur said she believes that providing women with knowledge, skills and a supportive network can make them comfortable asserting themselves. Additionally, she said it’s crucial that company leaders actively enforce diversity and inclusion policies. “I think for diversity and inclusion to be real in the workplace, every executive and department head needs to be practicing these beliefs,” she said. “Not just talking about them, but actually believing and implementing them.” Sheekhnur said that workplaces like hers are helping to transform workplace culture into an inclusive space. She is excited that she can contribute to a culture that empowers women to shatter the glass ceiling. She also said she hopes it signals a change in the professional landscape that motivates women to be assertive and manage projects, teams, organizations, countries — anything. “It’s like Beyonce said: who run the world?” laughed Sheekhnur. “Girls, that’s who!”

Shopping local, shopping global: The differences between global and local consumer culture

Where you spend your money is just as important as what you spend it on. Each organization, whether a corporation or small business, varies in the products or services they provide, what they support, the value they bring to a community and where they decide to spend the money they receive from consumers. Where an individual spends their money is also significant because of consumer culture theory. According to the Journal of International Marketing, consumer culture is the idea that there is a social relationship between consumers and the material goods they purchase because there is a culture behind every market a consumer buys from. Furthermore, the local market culture differs from the global e-commerce market culture. Shopping local means more than just shopping in one specific area. Forbes clarifies that shopping local includes purchasing products from locally-owned small businesses. For example, shopping at a Home Depot in your local area is considered shopping locally, but to shop at a locally-owned coffee shop is to shop local. On the other hand, shopping global refers to global e-commerce, otherwise known as online shopping. Consumers that shop global shop from businesses located in entirely different parts of the world because their products are found on e-commerce company sites like Amazon. As a result, the consumer culture associated with global shopping is fast-paced and borderless. One of the benefits of shopping global is the flexibility and convenience of having access to a vast array of products and services. According to Statista, 45 per cent of those that shop on e-commerce channels like that they can shop from anywhere and 34 per cent enjoy that they can find just about any product they are looking for. Locally-owned small businesses do not reflect the high-speed and wide-range culture of global e-commerce, so there is a significant decrease in product supply and variety. On the flip side, an advantage of locally-owned businesses is that their products are usually better quality. Locally-owned businesses often use sustainable materials from other local manufacturers and farmers. Their slower-paced design also allows them to connect with the consumers and community. According to a study by the Journal of Retailing and Consumer Services, small businesses are perceived as closely connected to the area they operate in. This is because they become familiar spaces that contribute to the local economy by employing locals and funding community events. Although e-commerce companies cannot to have a physical connection with consumers and communities, consumers can connect with each other by commenting and leaving reviews on products. Twenty-five per cent of e-commerce consumers highly value product reviews since they cannot get that feedback from small businesses. Additionally, consumers widely trust e-commerce companies. They are seen as dependable since consumers know that many people purchase products through e-commerce sites every day. Lastly, the revenue that a business generates from sales goes to different places. Locally-owned small businesses spend a portion of their revenue on local events such as school fairs, sporting events and more. Small businesses also donate 250 per cent more to charities and non-profits. On the other hand, corporations that partake in global e-commerce spend most of their revenue on business expenses, supplies and advertising. Ultimately, it is important that consumers know more about the consequences and outcomes of where they shop. Shopping global is more flexible, fast-paced and has a generous and diverse array of products. Meanwhile, shopping local is more community-oriented, environmentally friendly and philanthropic. Consumers deserve to be able to use their autonomy as they shop and choose whichever style best fits their needs.

Getting educated

With several schools to choose from, it can be difficult to know which will be the best fit. Having a good understanding of different programs can make the decision easier. But with so many options, where do you begin?  Looking at some of Canada’s top schools and programs may be a good place to start. These three schools are considered some of the best that the country has to offer business students.  Rotman School of Management – University of Toronto  Undergraduate Rotman offers a four-year Bachelor of Commerce (BComm) program. The program starts in the second year of study. First-year students who meet the grade requirements in specific courses are guaranteed admission. In the second year, students choose one of three specializations: management, accounting or finance and economics. Upper year students have options to study abroad or gain work experience through Rotman’s career services.  Admission requirements vary depending on whether applicants are Canadian students, international students or mature students. For Canadian high school students, Rotman requires a minimum average in the mid-to-high 80s for consideration. Particular attention is given to English and calculus grades, both of which are prerequisites for the program. Applicants are also required to submit a supplementary application comprising short written and video responses. Postgraduate  Rotman offers a wide range of postgraduate programs, one of these being the full-time Masters of Business Administration (MBA) program. The program consists of 16 months of study and a four-month paid internship. Students can specialize in certain areas of study such as brand management or consulting.   To be considered, Rotman requires at least a 3.0 GPA in the applicant’s final year of their bachelor’s degree. They are required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examinations (GRE). Two years of full-time work are required (though the average applicant has five years). Two professional recommendations, a short essay and two interviews are also part of the application process.  Ivey Business School – University of Western Ontario  Undergraduate Ivey’s four- to five-year Honours Business Administration (HBA) program begins in the third year of study. Students may study in any other faculty during their first two years. Students may take a fifth year to complete a Chartered Professional Accountant accreditation, study abroad or earn a combined degree. That  consists of the HBA degree and the completion of the degree from their first two years of study.  High school students may apply for Ivey’s Advanced Entry Opportunity (AEO), which offers conditional, pre-admission status to the HBA program. To become an AEO student, a 93 per cent overall average is considered competitive. Students must also have completed a mathematics course for university bound students and demonstrated leadership through extracurricular activities.  Students typically apply to the HBA program at the end of their second year. They must have maintained a full course load. They must also have maintained at least a 70 per cent average over those two years. Though, 80 per cent or more is considered competitive. They must have also taken the Business 2257 course at Western or an equivalent course at another school.   Postgraduate Among their many postgraduate programs, Ivey offers a one-year MBA program. This program focuses on case-based learning instead of traditional lectures, using real-life examples and practice scenarios as teaching tools. Ivey MBA students have the opportunity to partake in an international study trip or a four-month exchange program.  The admission requirements include GMAT/GRE completion, a minimum of two years of work experience and two professional references. Plus, two written essays, two video questions and an interview for select candidates.  Sauder School of Business – University of British Columbia  Undergraduate Sauder’s four-year BCom program allows students to choose one of ten disciplines. These include accounting or entrepreneurship, to focus their studies in their third year. The program also offers different opportunities abroad, including an exchange program.  General admission requires a high school diploma and 70 per cent or higher in Grades 11 or 12 English. The BComm also requires the completion of an advanced functions course and a video interview. Students may also choose to transfer from another school into year two or three of the program. Postgraduate  Among its other postgraduate options, Sauder offers a 16-month MBA program. Students choose one of four career tracks: technology and analytics leadership, finance, product and service management or innovation and entrepreneurship. Students may also choose to create a custom track to experience different areas of study. The program also offers various global study or work opportunities. Admission requirements include completion of a bachelor’s degree with at least a B+ average.  As well as, GMAT/GRE completion, a minimum of two years of work experience (though three to five years is considered competitive), two professional references, a written essay and an interview.  With so many options, some of the selection comes down to personal fit. If possible, visit the campuses or take virtual tours, and always do research before applying. Proper preparation can help to ensure a student thrives in their future endeavours, no matter which school they attend.