No-cringe networking

Networking is an essential part of the business world. Studies have shown that networking improves job prospects, helps boost perceived value and increases access to industry information.

If networking is important, why do so many people avoid it? According to Lizzie Sutton, a social media coordinator working for a Toronto-based tech company, there could be many reasons.

“People think it’s awkward, or they don’t want to put themselves out there,” Sutton explained. “I think many people in our generation are pretty shy.”

Read ahead to learn how to network authentically, get out of your comfort zone and form real connections, all without being pushy.

Socialize authentically

“You shouldn’t just be meeting people because you have an agenda,” Sutton said.

She explained that meeting people solely to establish a new contact is not generally socially acceptable. Instead, it’s better to be authentic. An article published on LinkedIn by Adam Q., director of the networking company EventHuddle, echoes the need for sincerity in the business world. He explained that while pushy sales techniques have advantages, discreet sales techniques lead to better long-term value, much like networking. Additionally, discreet sales tactics help with building better trust and relationships.

Sutton said she believes that it is important to be yourself while networking. If you are introverted, don’t force yourself to be outgoing and bubbly. People will notice the lack of sincerity, as authenticity is one of the key pillars of building trust.

Sutton wants to remind readers that you won’t click with everyone—and that’s okay. Just focus on being authentic and don’t force connections that feel unnatural.

Don’t attend networking events

To Sutton, there is a difference between attending networking events and networking while attending events.

In her experience, networking events tend to be about making connections solely for personal gain. In contrast, networking at events you’re already attending makes the experience more organic.

This is why Sutton said it might be better for someone to attend events relevant to their interests or profession. A recent ImpactED study found that 80 per cent of university students who participated in meetup events felt more connected to others. Additionally, 72 per cent of participants reported an increase in friendships.

 “That’s all networking is—making friends and connections,” Sutton said.

She recommends attending events you’re interested in. This will allow you to form genuine connections that could lead to professional growth naturally.

Leverage social media presence

 “We’re all on social media, let’s be real,” Sutton said.

She explained that the important part of social media is not which platforms to use specifically but how to use them. For example, if someone doesn’t like making videos, TikTok may not be the right choice, even though there are one billion monthly active users.

Since many social media platforms exist, it’s important to consider your goals. Sutton said she prefers to use at least two social media platforms. She explained that using at least one account as a professional landing page, such as a website or a LinkedIn profile, is strategic. This approach also allows you to dedicate a second social media account to expressing yourself.

There are major advantages to having a strong social media presence beyond socializing. To Sutton, one of the main benefits is intentionally leaving a positive digital footprint, as HR professionals often investigate a prospective employee’s social media footprint as part of a background check.

Beyond job-seeking, having a positive digital footprint is also essential in other aspects of business.

A digital footprint is an online representation of a brand and business. Sutton explained that anybody can search for anything online. This means reflecting a positive digital image of yourself and your business is crucial.

Keep an open mind

When networking, it is crucial to keep an open mind to any opportunities that may come from it. These opportunities could include new job prospects, mentorships, partnerships and friendships. The important part is to remain authentic to yourself while being willing to step outside your comfort zone.

Now that you know how to network the cringe-free, non-pushy way, get out there and make new connections!