Marketing

Marketing is an important part of building a consumer base and creating interest in your small business. New small businesses especially need some level of marketing to get the word out and let people know it exists.  Traditional ways of marketing can be expensive and it is important to use your money wisely when building […]

Mission statements are commonly known as  organizational tools for employees. However, not enough professionals have been recognizing mission statements as potential marketing tools.   Consumers want to understand a business’ intentions and goals before becoming loyal customers. Mission statements can communicate this to conscious consumers and draw in the target audience if written effectively.   In simpler […]