Marketing

Different fonts can lend different feelings to the businesses that use them. Whether on a website, a poster or any other media, your chosen font is essential to building your business’s identity. Fonts can help communicate your brand’s value and create a connection with your target audience. Keep reading to learn more about the different […]

Many brand logos have recently switched to a minimalist style, opting for simpler designs rather than elaborate detail. For example, the Burger King logo lost its blue swoop and angled text, while the Pringles logo mascot, Mr.P, lost more intricate features, including his hair. Are these changes beneficial? Is minimalist design always the way to […]

One of marketing’s prime functions is to reflect all different types of people so that viewers can resonate with the advertising they see daily. To accurately depict people’s differences, marketing campaigns must showcase different people in their advertisements and demonstrate that their products are accessible to a wide audience. One of the ways that businesses […]

Websites are essential for any small business, yet not everyone has the skills and knowledge necessary to build one from the ground up. From coding to designing, crafting a website from scratch can seem daunting. However, there are several website-building services available that offer a wide range of ready-made templates to use. Many of these […]

A strong logo is essential for a business to make a good first impression on its audience. However, it is easy for a logo to be poorly thought out and ineffective. Creating a good logo requires a lot of work, but it pays off by helping to craft a solid brand identity. These are some […]

Consumers deserve transparency about the products they buy and where they buy them from. About 72 per cent of consumers believe that transparency is highly important and would switch to brands that offer more in-depth data. However, some companies favour profit over an honest relationship with consumers. One of the main ways companies draw in […]

According to Indeed, a business market is “a method a company uses to sell products or services.” A business market’s size fluctuates with the number of customers. Knowing and understanding the different types of business markets can help you determine how to market to your ideal consumers. Business-to-consumer market Businesses in this market advertise and […]

When creating a business identity, it’s important to consider how recognizable a brand will be. Much of this has to do with having a memorable logo. Colours play a big part in achieving that. Brands become attached to their logos, making it impossible to imagine one without the other. More importantly, it becomes difficult to […]

Marketing is an important part of building a consumer base and creating interest in your small business. New small businesses especially need some level of marketing to get the word out and let people know it exists.  Traditional ways of marketing can be expensive and it is important to use your money wisely when building […]

Mission statements are commonly known as  organizational tools for employees. However, not enough professionals have been recognizing mission statements as potential marketing tools.   Consumers want to understand a business’ intentions and goals before becoming loyal customers. Mission statements can communicate this to conscious consumers and draw in the target audience if written effectively.   In simpler […]