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According to Indeed, a business market is “a method a company uses to sell products or services.” A business market’s size fluctuates with the number of customers. Knowing and understanding the different types of business markets can help you determine how to market to your ideal consumers. Business-to-consumer market Businesses in this market advertise and […]
When creating a business identity, it’s important to consider how recognizable a brand will be. Much of this has to do with having a memorable logo. Colours play a big part in achieving that. Brands become attached to their logos, making it impossible to imagine one without the other. More importantly, it becomes difficult to […]
Marketing is an important part of building a consumer base and creating interest in your small business. New small businesses especially need some level of marketing to get the word out and let people know it exists. Traditional ways of marketing can be expensive and it is important to use your money wisely when building […]
Mission statements are commonly known as organizational tools for employees. However, not enough professionals have been recognizing mission statements as potential marketing tools. Consumers want to understand a business’ intentions and goals before becoming loyal customers. Mission statements can communicate this to conscious consumers and draw in the target audience if written effectively. In simpler […]
Social media analytics can be very useful for business owners, offering relevant information about their audiences. Each platform presents its analytics in a different way. It’s best to explore each one in order to maximize the effectiveness of social media marketing. Instagram, Twitter and TikTok provide rundowns of their respective analytics pages on each of […]
