Launching a social media campaign 

Launching social media accounts for your business doesn’t have to be stressful

With over 30 million social media users in Canada alone, social media is one of the most important tools that businesses today can use to market themselves. A strong social media campaign not only distinguishes businesses from their competitors but also facilitates connections with new customers locally and globally. 

For business owners who are thinking about establishing a social media presence for their business, it can be intimidating to get started. Breaking down the process into smaller steps shows that launching a social media campaign is a highly achievable goal that can bring a lot of success. 

Choosing platforms 

Businesses have no shortage of social media platforms to promote themselves on. Some of the most popular ones today include Facebook, Instagram, YouTube, and TikTok. Many businesses elect to have a social media presence across a wide variety of platforms. However, more is not always better. Instead, focus on establishing yourself on the platforms that best suit you, your audience, and your goals. 

It’s key to consider the types of posts that you intend to share. Videos work well across most major platforms, while Instagram is ideal for sharing static photos and Facebook allows longer text posts. 

Visual branding 

Once you’ve chosen your social media platforms, it’s important to maintain visual consistency across them. Use the same profile picture, bio, and header on each page to ensure your followers can easily find your business on every platform.  

When designing graphics and other visual content to share on social media, aim to keep the look and feel of your posts consistent over time. For example, establishing a colour palette, using the same fonts, and applying the same filters to images all solidify your brand identity and make each of your posts feel like they’re coming from the same place. 

Be deliberate about the fonts you choose for your posts and what they communicate to your audience. For example, serif fonts convey traditionalism and trustworthiness, slab serif fonts feel bold and confident, and sans serif fonts come across as clean and modern. Script and display fonts may work well for logos, but they can impair readability., Pick simple and clear fonts for social media graphics that include a lot of text. 

Strategies 

Business owners use different strategies to generate buzz online and increase their reach on social platforms. Social media can be a great place to run contests, offer discounts, and promote events. The goal is to make sure your customers find engaging with your social media page as beneficial to them as it is to you.

For instance, running a giveaway for followers who share one of your posts to their story not only excites them but also helps you reach new accounts and potentially expand your customer base. 

Scheduling tools 

Posting consistently and at ideal times can be challenging, especially when there are so many other aspects of a business to run. Social media scheduling tools can make running a social media page much more manageable. It may increase reach, too. 

Some popular social media scheduling tools include Buffer, Hootsuite, and Sendible. If you’re working on a tight budget, Buffer is a good option since it offers a limited free plan that allows you to connect up to three different social channels. 

Establishing a social media presence takes time and effort, so start slow. Then, gradually build your way up, making sure not to take on more than is manageable. As you go, keep track of which aspects are working well and which aspects may need to be revamped so that you can continue to grow and adapt.