Enhancing your small business with Adobe Creative Cloud

From marketing to social media, this software offers tools to help further any business.

The Adobe Creative Cloud is a handy tool for furthering your career.

The software and applications can be used for many jobs and industries, such as social media, marketing and design. No matter what stage you are at in your career, Adobe Creative Cloud can be an essential tool.

It can be especially useful to understand if you are an owner of a small business. Apps in the Adobe Creative Cloud can drastically improve the quality of your work and draw new people towards your business.

There are many tools with different purposes available with the Adobe Creative Cloud. Here is how some of these applications can help enhance your small business.


Photoshop + Lightroom

Photoshop is one of the staples of the Adobe Creative Cloud and has a wide range of ways it can be used.

You can use Photoshop to edit, alter, or modify different images and visual aspects and if you are comfortable working with the tool, it will greatly improve the quality of your small business.

If you run a restaurant or food business, you can use Photoshop to create to market the food options available or adjust some images on your menu or catalogue.

Lightroom is also another tool you could use along with Photoshop to improve the quality of your images.

You could use Lightroom to further enhance any pictures you take by touching up and modifying details in a photo to make it stand out. Lightroom helps you remove flaws, add effects to images, and edit individual aspects of an image for in-depth editing capability.

For example, in a food business, you can use Lightroom to make specific parts of a dish stand out like the main part from the sides or clean the image up by removing some imperfections from the picture.

Learning how to work with both Photoshop and Lightroom can help improve the quality of your visuals and the implementation of images in your business.

(Caio/Pexels)


InDesign

If you want to create advertisements and market your business, Adobe InDesign is the tool for you.

InDesign is useful in creating posters, brochures or flyers. You can combine images with text seamlessly and ,use a specific layout while keeping everything organized.

InDesign is great for expanding your brand and business image by helping you create a specific look and marketing direction you want. You can create informative content that will supplement your business and provide more background on what you offer. 


Audition

If you run a social media account or are looking into doing audio content or podcasting, learning how to use Adobe Audition would be helpful.

Audition is used to work on audio content, allowing users to mix, edit or add effects to their audio. There are many ways the Adobe Audition can be used to help the content you make for your small business.

If you are doing voiceover for a tutorial video or other video content related to your business, you can edit and refine that voiceover audio in Audition. You can also adjust the audio levels to ensure you are heard well and edit the audio to remove pauses or mistakes.

For podcasts or short audio episodes, you can add in sound effects to engage the viewer or transition better from point to point with the use of fades and transitioning smoothly between audio clips. Adobe Audition is crucial to understand if you want to find another way to engage with your audience and create new content. 

(Cemrecan Yurtman/Pexels)


Premiere Pro

If you ever want to add video content to your small business, having some knowledge of Premiere Pro will improve its delivery of our small business.

Premiere Pro is a video editing software tool available with the Adobe Creative Cloud, and it has many features. You can cut, trim, or layer different video clips together and add text or graphics to the video as well.

You can also edit audio on Premiere Pro and even record voiceovers or audio directly on the software to add to your videos.

If you want to create short videos for your small business’ social media, you can do all of that on Premiere Pro. You can add your video clips to the timeline and edit them with the available tools.

When you’re done with your editing, Premiere Pro has export presets that make it easy for you to optimize your videos for different platforms and the quality and dimensions on those platforms.  


After Effects

If you understand how to use Premiere Pro, you can use Adobe After Effects to further enhance your video content.

This tool offers users better and more specific video editing tools. You can get movie-like edits and effects with After Effects, which can transform your videos into professional-level content.

After Effects is used for motion graphics and animations to elevate your content and add another layer to your work. You can do things such as track individual elements in a video or remove specific content from a video clip. If you want to make better transitions or add unique titles or text in your videos, you can do that with After Effects as well.

Apart from video content, After Effects can also be used on static images and logos to bring life to them. You can make your business’s logos or images more unique by editing them in After Effects and adding different animations.


Subscriptions and cost

Adobe offers users multiple packages and subscription options covering different areas and needs. But, if you want access to all the Creative Cloud apps, there are a few pricing points to consider.

Four subscription options are available: Individual, Business, Students & Teachers and Schools & Universities.

The Business and Schools & Universities options are meant for users who are part of an organization or enterprise.

The Individual plan costs $78.99/month or $863.88/year. If you have a student email address, it will cost $25.99/month or $352.42/year.

Learning how to use the Adobe Creative Cloud application can be a great way to enhance your business’ content. With professional-level tools, learning how to use this software can offer new opportunities to upgrade your work and attract new clients.

Vincent Tran
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Vincent is a writer/journalist for numerous publications. He graduated from Toronto Metropolitan University with a degree in journalism. Vincent is an avid sports fan who follows almost everything in the world of athletics and also enjoys movies, video games, and music.

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